Operations
Social
Databayt — Social
The parent brand. Databayt's own presence tells the company story, not a single product's: "we automate the boring, in the open, and everyone who contributes owns their share." This is the B2B and developer-relations voice — it serves three of the four business models: Per Project, Partners, and Codebase. The SaaS products get their own brand pages.
Positioning
- Business models: Per Project (custom builds), Partners (outsourced dev + talent), Codebase (contributor revenue-share — the sharing economy).
- Type: B2B + developer relations.
- One line: "How we run a software company with Claude Code — open source, contribution-owned."
- Strongest pitch: the open-source, sharing-economy story. Lead with it.
Audience
| Segment | What they want | What we show them |
|---|---|---|
| Developers / contributors | Interesting code, a way to earn from it | Open-source work, the revenue-share model, Kun internals |
| Businesses seeking automation | Proof we can automate their boring | Case studies, "before/after" automation stories |
| Partners & talent | A serious team to build with | Founder story, the 7-person + AI-agents operating model |
| The MENA tech community | Arabic-first technical content | Tutorials, build logs, entrepreneurship in Arabic |
Channel mix
Databayt is developer- and business-facing, so it leans on the professional and technical channels — not the consumer-visual ones.
| Priority | Channel | Why |
|---|---|---|
| Primary | X, LinkedIn | Dev-rel + product launches (X); B2B, partners, talent (LinkedIn) |
| Primary | GitHub, Dev.to | The open-source home; long-form technical posts |
| Secondary | Telegram | Community/announcements broadcast |
| Low | Instagram, TikTok, Snapchat, Facebook | Consumer channels — occasional founder/culture content only |
Content pillars
- The open-source story — "automate the boring," every line open, contribution-owned. The sharing-economy model in practice.
- "How we run a company with Claude Code" — the Kun engine, agents, the operating model. Our sharpest differentiator and best dev-rel hook.
- Founder & team story — building in Saudi/Sudan, electrical-engineering → software, a small team amplified by AI agents.
- Product launches & milestones — announce each SaaS product's news from the umbrella too.
Social pages
| Channel | Handle | Status |
|---|---|---|
| X | @databayt | Claimed, dormant — activate |
| databayt | Company page | |
| GitHub | github.com/databayt | Active (the real proof) |
| Telegram | databayt | Community |
Account-by-account credential status is tracked in the internal
docs/SOCIAL-AUTOMATION.md.
Voice
Precise, technical, generous with detail — see Brand & Voice. Arabic-first for community content; English is fine for deep-technical/dev-rel posts where the audience is global.