Mkan — Social
"Saudi property rentals, simplified" — Mkan for homes. A rental marketplace, Airbnb-style. This is the most visual, consumer-first brand in the portfolio: the SaaS product sells to two sides — B2C renters/travelers looking for a place, and B2B hosts listing one. Social leans hard into imagery and short-form video.
Positioning
- Business model: SaaS marketplace (two-sided).
- Type: B2C (renters) + B2B (hosts / property managers).
- Tagline: Saudi property rentals, simplified.
- Angle: beautiful places, booked in a tap — and effortless for hosts.
Audience
| Segment | Side | What moves them |
|---|---|---|
| Renters / travelers | Demand (B2C) | Gorgeous listings, trust, easy booking, good prices |
| Hosts / owners | Supply (B2B) | Bookings filled, low hassle, fair fees |
| Property managers | Supply (B2B) | Manage many units in one place |
Channel mix
Mkan is a photo-and-video product. Instagram, TikTok, and Snapchat carry it; Facebook and X support. This is the brand where the consumer-visual channels finally lead.
| Priority | Channel | Why |
|---|---|---|
| Primary | Property showcases, Reels, stories — the natural home | |
| Primary | TikTok, Snapchat | Short property tours; huge MENA/Saudi reach |
| Secondary | Marketplace crossover, host community, older renters | |
| Secondary | X, Telegram | Deals, new-listing drops, community |
| Low | B2B host acquisition only |
Content pillars
- Property showcases — the hero content. Text-free
/higgsimagery + real listing photos; Reels/tours on IG/TikTok/Snapchat. - Booking made easy — the "tap to book" story; trust and reviews.
- Host success — "listed on Monday, booked by Friday." Recruits supply.
- Saudi destinations & lifestyle — chalets, getaways, seasonal travel — inspiration that sells.
Social pages
| Channel | Handle | Status |
|---|---|---|
| Mkan | To claim / confirm | |
| TikTok | Mkan | To claim / confirm |
| Snapchat | Mkan | To claim / confirm — allowlist-gated API |
| Mkan | To claim / confirm |
TikTok and Snapchat posting APIs are gated (audit / allowlist). Early stage is likely human-posted or via an aggregator — see
docs/SOCIAL-AUTOMATION.md.
Voice
Warm, aspirational, benefit-first — see Brand & Voice. Let the imagery do the talking; keep copy short and inviting. Arabic first.