Media
Marketing visuals — ads, og images, social cards, hero shots, promo reels — are generated
through Higgsfield AI instead of commissioned per asset. The /higgs
skill wraps the CLI in a zero-question playbook: it picks the model, aspect ratio, and style
from pre-made tables, prices the job before spending, and downloads the result. Finished media
feeds the Social Hub, which stages the post for human approval before any
channel sees it.
The doctrine
| Rule | Why |
|---|---|
| Reuse before you buy | The asset library answers "do we already own this shot?" for free. |
| Never ask model / style / ratio | The tables decide. Only credits or a genuinely ambiguous deliverable stop a run. |
| No text inside generated visuals | AI typography breaks, Arabic doubly so. Generate text-free, overlay copy in post. |
| Estimate free, then spend | generate cost and the --cost-only / --enhance-only previews cost nothing. |
| Batch in one command | --count / --batch-size beat N separate invocations. |
| Image first, then animate | Video is 50-150× the price of a draft image. Iterate cheap, animate the winner. |
Model defaults
Costs are per job, re-verified 2026-07-27 with higgsfield generate cost.
| Use | Model | Cost |
|---|---|---|
| Image draft / iteration | z_image | 0.15 |
| Image final (default) | nano_banana_2_lite | 1 |
| Image final (alt look) | seedream_v5_lite | 1 |
| Image final (rich refs) | nano_banana_flash | 1.5 |
| Image hero / 4k / 21:9 | nano_banana_pro | 2 |
| Video default | kling3_0_turbo | 7.5 |
| Video higher fidelity | kling3_0 / kling2_6 | 10 |
| Video from a reference video | seedance_2_0_mini | 12.5 |
| Video premium | seedance_2_0 | 22.5 |
Naming trap:
nano_banana_flashis Nano Banana 2;nano_banana_prois Nano Banana Pro. There is nonano_banana_2job type — that ID was retired and now errors. Only the seedance family accepts--video-references.
Workflow
higgsfield account status # preflight — re-auth only if this fails
node scripts/higgs-library.mjs lookup \
--prompt "..." --model z_image --ratio 16:9 # free — already own it?
higgsfield generate cost z_image --prompt "..." # free estimate
higgsfield generate create z_image --prompt "..." --aspect_ratio 16:9 --wait --json
higgsfield generate create kling3_0_turbo --prompt "..." --start-image <winner> --wait --jsongenerate has exactly six subcommands — cost, create, get, list, wait, workflow.
Every job goes through create; there is no generate image or generate video.
Results are JSON arrays carrying result_url; outputs land in ~/Downloads/higgs/ as
YYYY-MM-DD-<slug>.<ext>.
Asset library
Every paid job is fingerprinted by (prompt, model, ratio, resolution) in
content/media/library.json and mirrored to object storage, so the same shot is never bought
twice and assets survive a cleared Downloads folder.
node scripts/higgs-library.mjs lookup --prompt "..." --model M --ratio 16:9
node scripts/higgs-library.mjs add <file> --prompt "..." --model M --brand hogwarts --credits 1
node scripts/higgs-library.mjs import # register whatever is already on disk
node scripts/higgs-library.mjs push # mirror to the serving origin
node scripts/higgs-library.mjs stats # assets, credits spent, credits savedPrompts are normalized before hashing, so trivial rewording still hits; a different ratio or
model is correctly a miss. /social --media consults the library before spending a credit.
Setup
- Install the
higgsfieldCLI (aliaseshiggs,hf). higgsfield auth login— browser OAuth, completes hands-free.higgsfield workspace set <workspace-id>— required after every re-auth.- Brand kit and web product IDs are pinned in the skill so output stays on-brand.
Credentials live in the Keychain, never in a repo — see Credentials.
Known limits
- The balance is 0.7 credits (2026-07-27). Only
z_imagedrafts still run; every final image, hero, and video is unaffordable until the workspace is topped up. Free-plan credits look like a one-time grant, not a monthly refill. - The Plus trial requires a working card — currently blocked by the Mada rejection.
- The Higgsfield MCP endpoint is registered but unauthenticated; the CLI is the primary lane.
cdn.databayt.orgreturns 403 for every key in the bucket — a CloudFront fault that predates the library. Assets are served from the S3 origin until it is fixed; the library re-links in place withpush --baseonce it is.- Video is entirely untested — no clip has ever been generated.
- Arabic creative still needs manual typography in post.
Related
- Social Automation — where generated media gets published
- Brand & Voice — the rules every visual obeys
- Credentials — where the Higgsfield session lives