Hogwarts — Social
Modern school management for Saudi / MENA schools — "schools automate the mundane." Hogwarts is the flagship SaaS product: the sale is B2B (school owners and administrators buy it), but the reach is B2C (parents and teachers see it every day, and their trust closes the sale). Social has to speak to both.
Positioning
- Business model: SaaS.
- Type: B2B sale · B2C social proof.
- Tagline: Modern school management for Saudi / MENA schools.
- Angle: give administrators their time back; give parents visibility and calm.
Audience
| Segment | Role | What moves them |
|---|---|---|
| School owners / administrators | The buyers (B2B) | Time saved, fewer errors, billing/attendance handled, compliance |
| Teachers | Daily users | Less admin, easier grading/attendance |
| Parents | Reach + trust (B2C) | Visibility into their child, timely communication |
Channel mix
Parents and school communities in MENA live on Facebook, Instagram, and WhatsApp; the buyers are reachable on LinkedIn. That's the core four.
| Priority | Channel | Why |
|---|---|---|
| Primary | Reach the decision-makers — owners, principals, education buyers | |
| Primary | Facebook, Instagram | Where parents and school communities are; visual proof, announcements |
| Primary | School↔parent communication is already WhatsApp — broadcast lists, updates | |
| Secondary | X, Telegram | Announcements, education-tech conversation |
| Low | TikTok, Snapchat | Occasional light content; not the buyer's channel |
Content pillars
- School success stories — a school that cut admission or billing time; real numbers, with permission. The B2B proof that also reassures parents.
- Feature highlights — attendance, grades, billing, SIS — each shown solving one concrete
headache. Short demo clips (
/higgsmedia). - Saudi / MENA education context — term calendars, regulator realities, Arabic-first.
- Administrator time-savings — "an hour of paperwork, done in a click."
Social pages
| Channel | Handle | Status |
|---|---|---|
| Hogwarts by databayt | To claim / confirm | |
| Hogwarts | To claim / confirm | |
| Hogwarts | To claim / confirm | |
| Hogwarts | Broadcast / community — see note below |
WhatsApp has no official organic-post API — it's for community broadcast lists and school↔parent messaging, not automated feed posts. Details in
docs/SOCIAL-AUTOMATION.md.
Voice
Trustworthy, calm, outcomes-focused — not hype. Arabic first. See Brand & Voice. Schools buy reliability; every post should feel like something a serious institution would trust.