Sijillee — Social
"Sudan-oriented accounting for business — invoices, inventory, debts, and reports." Sijillee (سجلي — "record it") is a SaaS bookkeeping product aimed squarely at Sudanese small businesses. It is B2B, market-specific, and early stage — a CRM workspace is live at sijillee.crm.databayt.org but the public product/repo is still forming. Social should build trust with Sudanese SME owners in plain, practical Arabic.
Positioning
- Business model: SaaS (vertical, market-specific).
- Type: B2B — small businesses, shopkeepers, accountants.
- Market: Sudan-first.
- One line: keep your invoices, inventory, debts, and reports in one place — automate the boring for your shop.
Audience
| Segment | What they run | What moves them |
|---|---|---|
| Small-business owners / shopkeepers | A shop, a trade | Stop losing track of who owes what; simple daily bookkeeping |
| Accountants / bookkeepers | Others' books | Faster records, clean reports |
| Growing SMEs | A small team | Inventory + debts under control as they scale |
Channel mix
Sudan's social reality decides this, not our preference: Facebook and WhatsApp dominate; Telegram and Instagram support; the professional/consumer-Western channels matter little here.
| Priority | Channel | Why |
|---|---|---|
| Primary | The dominant platform for Sudanese businesses & communities | |
| Primary | Where Sudanese SMEs already do business — support, broadcast lists | |
| Secondary | Telegram, Instagram | Communities, lighter reach, younger owners |
| Secondary | TikTok | Growing SME/creator reach; short how-to clips |
| Low | X, LinkedIn, Snapchat | Minimal audience fit for this market |
Content pillars
- Bookkeeping made simple — one pain per post: chasing debts, counting stock, month-end reports — each solved in a tap. Plain Sudanese-Arabic.
- Accounting tips for shop owners — genuinely useful, no jargon; builds authority.
- Feature spotlights — invoices, inventory, debts, reports — shown in real shop scenarios.
- Local SME stories — a Sudanese business that got its books in order. Trust is everything here.
Social pages
| Channel | Handle | Status |
|---|---|---|
| Sijillee | To claim / confirm | |
| Sijillee | Business number / broadcast — see note | |
| Telegram | Sijillee | To claim / confirm |
WhatsApp has no official organic-post API; for Sijillee it's a business number + broadcast lists (huge in Sudan), not automated posting. Note also Sudan connectivity constraints when planning cadence. Details:
docs/SOCIAL-AUTOMATION.md.
Voice
Plain, trustworthy, practical — Sudanese-Arabic, no accounting jargon. See Brand & Voice. Talk like a helpful neighbour who happens to be good with books.